The Come Up's creator and producer, Fendi, spent a few years and some change on the low. Some thought the Video game was dead and that The Come Up Video had been buried. But it turns out almost 20 Videos later that The Come UP Video was only recharging the battery to put street Videos back on the map.
Dropping exclusive Come Up title after exclusive title, the artists started reaching out for exclusive projects. The likes of 2 Chainz, Jadakiss, Styles P, Kendrick Lamar, Yo Gotti, Chief Keef all came knocking. Even French Montana, who has his own Video series, recruited The Come Up to drop not one but TWO projects.
Last round Fendi introduced us to Hip-Hop's brighest young stars in the “Rookie Season Edition” Video, now Fendi takes us to the Dope Houses in Memphis for Yo Gotti's "Cocaine Muzik: The Movie"
This is an exclusive CMG DVD, shot in movie form. Get your popcorn ready.
Yo Gotti shot this DVD himself, and asked Fendi and The Come Up to add his touch to the project. The footage is shot by Yo Gotti and his team, and includes all exclusive footage and never-before-seen videos.
Most of the DVD shot in Memphis, including stops at his brand new restaurant PRIVE, the hood he grew up in, and the places in and around Memphis you might expect to find Yo Gotti.
This Video also tells you the untold story of Yo Gotti, from the eyes of the man himself! Features: J. Cole, Ross, Quan, Y.G., Jeezy, Zedzilla, & Snootie Wild!
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